O Perito Grafotécnico
An editorial, SEO-optimized website built around Márcio Varolo's personal brand, reinforcing his authority and capturing report requests directly through WhatsApp.
The website: Márcio Varolo's career, published books, and forensic services, with quote requests captured directly through WhatsApp.
The challenge
Márcio Varolo, founder of Clube da Perícia and author of reference works in the field, needed a website that reinforced his personal authority as an expert — not just the service, but the professional behind it.
The solution
An editorial website with a sophisticated visual identity (dark tones, serif typography, original photography), optimized for SEO (structured data, an expert-focused blog), presenting his career, published books, and services — with quote requests captured directly through WhatsApp.